A startup Internet company needed to present a detailed business case to venture capital firms and grant committees. The problem was that they were unable to present the big picture - able to focus only on their technical capabilities.

This company hired SBDi to help them think outside of the technical concerns.

SBDi had to broaden the focus of the company to understand the "business of being on the web." The SBDi Requirements Engineer facilitated several sessions with key personnel to uncover the scope of this new venture by describing the business strategy, process, risks, and benefits.

Special focus was made to define the business rules that describe the philosophy of the corporation and its product. These business rules helped define the type of customers that would use the product, the business partnerships that needed to be formed and potential advertisers for the site.

In the end, SBDi had facilitated the development of a business case that provided the necessary detail to illustrate the source of income and the expenses to run the business for the next five years.

Without the help of SBDi, the business case would have been too technical in nature for venture capitalists and grant committees to approve.

More detail on these SBDi case studies is described in the forthcoming book: A Requirements Pattern, Succeeding in the Internet Economy.